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Ad Revenue (RPM) Calculator

✔ Reviewed by the 67858.com editorial teamUpdated October 27, 2026Methodology

Estimate display-ad earnings from pageviews and page RPM, with growth.

$
Earnings per 1,000 pageviews
%

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Quick answer: Page RPM bundles CTR, CPC and ad density into one number. It varies hugely by niche and audience geography — finance and insurance content typically earns far more than entertainment.

How to use the Ad Revenue (RPM) Calculator

  1. Enter your figures in the fields above — results update instantly as you type.
  2. Choose your currency symbol (the maths is the same in any currency).
  3. Use Share result to save a link that reloads your exact inputs, or Print for your records.
  4. Compare scenarios by changing one input at a time and noting how the main result moves.

Formula

Revenue = Pageviews ÷ 1,000 × Page RPM

Worked example

50,000 monthly pageviews at an 8 RPM earns about 400 a month.

Frequently asked questions

What RPM should I expect?

Ranges are wide; check your own analytics once live. Niche, country and season matter more than the ad network.

How do I raise RPM?

Target higher-value topics, improve engagement and page speed, and serve audiences in higher-value markets.

Learn more

Assumptions & limits

Results are estimates based on the inputs you provide and the formula shown, rounded for display. They do not account for every fee, tax rule or market condition. This tool is educational and is not financial, tax or legal advice — confirm important decisions with a qualified professional.

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