Conversion Rate Calculator
Conversion rate and the traffic you need to hit a goal.
How to use the Conversion Rate Calculator
- Enter your figures in the fields above — results update instantly as you type.
- Choose your currency symbol (the maths is the same in any currency).
- Use Share result to save a link that reloads your exact inputs, or Print for your records.
- Compare scenarios by changing one input at a time and noting how the main result moves.
Formula
Conversion rate = Conversions ÷ Visitors × 100Worked example
240 conversions from 12,000 visitors is 2%. To reach 500 you need 25,000 visitors, or a 4.17% rate on current traffic.
Frequently asked questions
What is a good conversion rate?
It depends on offer and traffic source; compare against your own history rather than generic benchmarks.
Micro-conversions?
Track newsletter signups and calculator uses too — they predict later sales.
Learn more
- What Does “6-7” Mean? How a Number Became a Word of the Year
- Unit Economics: The 7 Numbers Every Founder Should Know
Assumptions & limits
Results are estimates based on the inputs you provide and the formula shown, rounded for display. They do not account for every fee, tax rule or market condition. This tool is educational and is not financial, tax or legal advice — confirm important decisions with a qualified professional.
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