Lead Value & Cost Calculator
What each lead is worth — and the most you can afford to pay for one.
How to use the Lead Value & Cost Calculator
- Enter your figures in the fields above — results update instantly as you type.
- Choose your currency symbol (the maths is the same in any currency).
- Use Share result to save a link that reloads your exact inputs, or Print for your records.
- Compare scenarios by changing one input at a time and noting how the main result moves.
Formula
Value per lead = Close rate × Deal value Return = (Revenue − Lead cost) ÷ Lead costWorked example
15% close rate on a 1,200 deal makes each lead worth 180. Buying 80 leads at 25 costs 2,000 and returns about 14,400 in revenue.
Frequently asked questions
Revenue or profit?
For a strict ceiling on cost per lead, use gross profit per deal instead of revenue.
How do I raise close rate?
Faster response times and qualifying questions in your form lift close rates more than anything else.
Learn more
- How Much Can a Website Earn? Traffic, RPM and Valuation Math
- Unit Economics: The 7 Numbers Every Founder Should Know
Assumptions & limits
Results are estimates based on the inputs you provide and the formula shown, rounded for display. They do not account for every fee, tax rule or market condition. This tool is educational and is not financial, tax or legal advice — confirm important decisions with a qualified professional.
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