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Markup Calculator

✔ Reviewed by the 67858.com editorial teamUpdated October 27, 2026Methodology

Selling price from cost and markup — with the margin it really gives.

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Quick answer: Markup is how retailers often think; margin is how investors and accountants read your results. This shows both so your pricing targets line up with your financial targets.

How to use the Markup Calculator

  1. Enter your figures in the fields above — results update instantly as you type.
  2. Choose your currency symbol (the maths is the same in any currency).
  3. Use Share result to save a link that reloads your exact inputs, or Print for your records.
  4. Compare scenarios by changing one input at a time and noting how the main result moves.

Formula

Price = Cost × (1 + Markup%)

Worked example

A 40 cost with 50% markup sells at 60, earning 20 profit — a 33.3% margin.

Frequently asked questions

Can markup exceed 100%?

Yes. Margin can never reach 100%, but markup can be any positive number.

Keystone pricing?

Keystone means doubling cost: 100% markup, 50% margin.

Learn more

Assumptions & limits

Results are estimates based on the inputs you provide and the formula shown, rounded for display. They do not account for every fee, tax rule or market condition. This tool is educational and is not financial, tax or legal advice — confirm important decisions with a qualified professional.

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