Price From Target Margin
The price you must charge to hit a target gross margin.
How to use the Price From Target Margin
- Enter your figures in the fields above — results update instantly as you type.
- Choose your currency symbol (the maths is the same in any currency).
- Use Share result to save a link that reloads your exact inputs, or Print for your records.
- Compare scenarios by changing one input at a time and noting how the main result moves.
Formula
Price = Cost ÷ (1 − Target margin)Worked example
A 35 cost at a 45% target margin requires a price of about 63.64.
Frequently asked questions
Why not cost × (1 + margin)?
That calculates markup, which yields a lower margin than you intended.
Should I round?
Psychological pricing (e.g. ending in .99 or 8 in some markets) can lift conversions — round up after calculating.
Learn more
- Lucky Numbers in Business: Why 8 Sells and 4 Is Avoided
- Break-Even Analysis: Know Your Survival Number Before You Launch
- Margin vs Markup: The Pricing Mistake That Quietly Kills Profit
Assumptions & limits
Results are estimates based on the inputs you provide and the formula shown, rounded for display. They do not account for every fee, tax rule or market condition. This tool is educational and is not financial, tax or legal advice — confirm important decisions with a qualified professional.
Related calculators
Profit Margin Calculator
Gross profit, margin and markup from cost and selling price.
Markup Calculator
Selling price from cost and markup — with the margin it really gives.
Break-Even Calculator
Units and revenue needed to cover fixed costs.
ROI Calculator
Total and annualized return on any investment or campaign.
CAC & LTV Calculator
Customer acquisition cost, lifetime value, LTV:CAC and payback period.
Startup Runway Calculator
How many months your cash lasts, with revenue growth.